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Saturday 18 May 2013

5 Secrets To Become A Hot Cake In The Job Market With/ Without A Degree



Branding has been around a long time and is one of the methods companies use to differentiate themselves from the competition. In today's job market, employers are consumers. They're looking for the best value when they hire an employee. They're searching for someone who will solve their problems, make them money, and be a valuable asset to their team. 

As a job-seeker, having a brand allows you to present yourself as a valuable solution to an organization. This is why having a verified and authentic brand is key to standing out and being selected. 


1. Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team and/or project, and communicating it in a professionally memorable
and consistent manner in all of your actions and outputs to all current and prospective stakeholders in your career. 

It is something that will give you a competitive edge during your job search because it will help you to appear confident and strong; it also is effective because prospective employers will see that you are committed to achieving your best and delivering consistent results.

2.Your CV should reflect your brand. Invest in a professional CV as it is the gate pass to the interviews. Employers will judge you on your CV. The marketing message you create in your career profile should convey your unique skills and abilities. If you incorporate a resume-like profile, your brand will be evident in the way you compose your career summary, as well as in the way you order and word your past accomplishments

If the CV impresses an employer, then they will want to meet you in person but if your CV does not impress, you will never get to interviews. The resume should also be printed on quality paper, and should be free of grammatical errors. With recent technological advances (i.e., spell check and grammar correction), employers can be unforgiving. As a precautionary measure, have someone proofread your resume.


3. Digital Brand- These days, it is likely recruiters and employers will look you up online to make sure you don’t have any bad press. Maintain your digital brand by creating positive and helpful online pages about yourself.  Your social media profiles whether on face book, twitter, linked in e.t.c should create a professional image. This is also in terms of content with regard to the picture you post to your profile, your posture, and facial expression along with the colors you choose for your clothing.
 
 
4. Visual branding – This refers to how you dress, walk, gesture, or approach someone to shake his or her hand. In essence, your visual brand is your overall style and how you create a unique look. This also refers to the colors you choose for your job search marketing material (e.g., resume, cover letter, thank-you letter). Each element should match in terms of color, texture, and overall style.

For example, during any face-to-face job interview, ensure that your clothing matches in the style and, ideally, color that you wore for your profile shot. If your body posture in the picture gave off an approachable style with a warm smile, be sure to replicate this attitude during any interviews. Smile as you are introduced to the interviewer; lean forward slightly as you shake hands.


If the first interview will be a phone screen, you can still convey a warm attitude by smiling as you talk and speaking in a low volume with a slow and measured cadence. Don't rush; give the interview a chance to digest what you are saying
 

5. Dresses the Part- In any job interview, an employer meets you for the first time and will be left with an impression of who you are. Employers will judge you on how you are dressed and present yourself. First impressions are lasting impressions; make sure you make a good one. If you have tattoos or piercings, recognize that the prospective employer may perceive certain things about you. This may be controversial, but I recommend that you remove the piercings and cover the visible tattoos. Remember, you're the one seeking employment.

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