Building a Contact List
If you are involved
with internet marketing you most likely have heard by now one of the most
important proverbs of online business: The Money is in the List.
The phrase describes
the relationship between large email lists and long term internet marketing
success (ie making money online). Only recently have I started focusing more on
building lists for my websites, and the results have revealed that the list is
indeed a powerful tool.
List
Building Strategy
When building your
lists its important to view them as a long term business assets rather than a
method to make a quick buck. By building a relationship and trust with your
subscribers, and nurturing it over time you create a resource that is packed
with potential.
Your broadcasts should
supplement and even offer exclusive value that you are already providing on
your website. If you are building a list for a blog or affiliate site, then
include extra information that only newsletter subscribers can receive.
There are numerous list
building tactics that promise gazillions of opt-ins with little effort. You
could build huge lists this way but how responsive will they be?
I would rather have a
few thousand active subscribers than tens of thousands of subscribers that
ignore my messages.
Attracting
Subscribers
Attracting subscribers
to your list by highlighting the benefits of joining, Do not trick them to
join.
10-15 years ago people
would search for newsletters to join, now most are seen as a nuisance and are
quickly deleted. The trick to building a large list is to�draw
attention to your lists benefits, with an incentive. Entice your visitors
with a free ebook, video, or other form of exclusive content.
By focusing on drawing
attention to your lists benefits, you can filter out the ones who would only
join to get the incentive.
List
Marketing
Money will come with
time, first provide value to your subscribers, then find targeted situations
that will benefit your subscribers. The worst thing to do is spam a new list
with affiliate offers.
List
Building Tips
Below are a few tips
that could help you save time, energy, and money when building your list.
Be
Consistent
Broadcast consistency
is important, if you wait a few months to send messages, your subscribers might
have forgotten they voluntarily joined and mark your email as spam. Send out
mailings daily or weekly, bi-weekly and monthly are stretching it too far apart.
Provide Value
Providing consistent
value�is the key to
keeping subscribers. If they are not benefiting from your messages, they will
opt-out quickly.
Use
An Email Marketing Service
Email distribution
services, like Trafficwave (See MFB LeftSide Menu) are well worth their price. Instead of hacking scripts and
trying to figure out the email server spam systems, I would rather pay a small
monthly fee and have peace of mind knowing that all of my emails are arriving
without problems.
To understand more on the MFB or myfortunesbuilder please read this article HERE. You can also click here once you have understood the system Make money online the easy way...simple and legit
Use
Testimonials
Ask your subscribers
for quick testimonials about how they have received benefit from being a member
of your list.
Add
Teasers to Regular Content
In your regular
content, mention your list and value current subscribers are receiving.
Create
a Sales Page for your List
Take the benefits,
testimonials, teasers, and an incentive and organize them into a sales page for
your mailing list.
Keep
The Sign Up Form Short
The more information
that you request, the fewer subscribers you will get. Aside from the email
address, decide what information is crucial.
If you have not
started building a list of targeted subscribers, Start today.
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